Somebody recently asked me about the story behind the name North90. I had not had the question before… there is one. Since I started North90 the thinking exposed below has been inhabiting me. I just never bothered to write it down until now. 90° North is the latitude of the North pole. The process of finding a corresponding internet domain led me to finesse the traditional notation of 90° North into North90. It is also a reference to my formative years as an officer in the N

I initially wrote this during Covid lockdown, as several of my clients were reporting unusual levels of anxiety in their organisations. I...